About
The Masala Story offers premium and authentic north Indian cuisine including freshly cooked dum biryani, kebabs, rich curries, phirni and more
out of their Haryana and Delhi outlets. With this, The Masala Story is all set to captivate, satiate and charm the gourmands of North India.
What sets The Masala Story apart is its traditional style of cooking authentic north Indian style food, in earthen pots and carefully delivering them
in their personalized containers and specially curated boxes. This helps the client enjoy delicious food without any mess. The packaging also
ensures a sustainable approach to the environment.
Catering to the highest levels of hygiene and safety standards/guidelines, The Masala Story didn’t succumb and had to sacrifice some of its energy
and character that had defined them in order to operate safely during the ongoing pandemic. The restaurant adds additional sanitary and social
distancing requirements while keeping with the basics such as checking temperature, sanitizing the kitchen, etc.
Investment details
Category: Cafe
Business Model: FOFO
Veg/Non Veg: Veg + Non-Veg
Investment: 31 Lakhs
Franchise fee: 7 Lakhs
Royalty: 7% on net sales
Area: 500 – 1500 Sq.Ft
ROI: 23-30 Months
Business Type: Kiosk, Cafe
Support & Responsibilities
– Marketing & loyalty support
– Products, NPD & quality support
– Business planning & operations
– Training support
Agreement & Support
– 5 Years of Franchise Term
Franchise Model
| Franchise Investment Details | |
| Model | Kiosk, Cafe, QSR |
| Space | 500-1500 Sq.ft. |
| Setup Cost | INR 31 Lakhs |
| Franchise Fee | INR 7 Lakhs |
| Total Investment | INR 31 Lakhs |
| Model | FOFO |
| ROI | 23-30 Months |
| Royalty | 7% on net sales |
