About
Mrs. Neelam Singh quit their well-paying corporate job to pursue their love for food. After thoroughly researching the market, they started the first-ever outlet of The Burger Company in Palam Vihar in 2016. Before curating the menu and launching the food joint, both the partners tried and tested each dish multiple times to ensure quality and taste. After many rejections and modifications, they finally managed to create a menu that had offerings to entice all age groups.
The founders ensured the prices of each and every item on the menu was as affordable as those in office canteens, but had much better taste and variety. Their classic Aaloo Tikki Burger, for example, costs just INR 39. What keeps the menu interesting is the smart mix and match of various flavors, like Chinese spices, Mexican herbs, tandoori Indian flavors. To complement the burgers, the brand also offers a range of Pizzas, wraps, momos, fries, nachos, popcorn, nuggets, drinks, and desserts.
Investment details
Category: Cafe
Business Model: FOFO
Veg/Non Veg: Veg + Non-Veg
Investment: 18 – 20 Lakhs
Franchise fee: 5 Lakhs
Royalty: 4%
Area: 200 – 600 Sq.Ft
ROI: 18 – 20 Months
Business Type: Kiosk, Cafe
Support & Responsibilities
– Marketing & loyalty support
– Products, NPD & quality support
– Business planning & operations
– Training support
Agreement & Support
– 5 Years of Franchise Term
Franchise Model
| Franchise Investment Details | |
| Model | Cafe |
| Space | 200-600 Sq.ft. |
| Setup Cost | INR 20 Lakhs |
| Franchise Fee | INR 5 Lakhs |
| Total Investment | INR 12-20 Lakhs |
| Model | FOFO |
| ROI | 18-20 Months |
| Royalty | 4% |
